There can be no good commerce without proper marketing. Marketing campaigns are a must for businesses wishing to boost their sales. Online marketing has become more and more a distinctive and important aspect in...
Do you do business in a certain geographic area? If so, You’ll want to have your website search engine optimized for that targeted area. It’s called geo-targeting. What is the benefit of geo-targeting? As...
As an example, below I compare the steps required for the simple task of renaming a campaign for Yahoo versus Google: Yahoo:1. Log into your account. You will be presented with your account dashboard.2....
I’ve said it all along, good copy is ruined by keywords. It seems I’m not the only one who sees it this way. It’s one of the worst things to ever happen in the search...
Wikiality, the phrase coined by Stephen Colbert to define the “truth by consensus” that emerges as Wikipedia becomes the default reference for everything, can have significant impact on how brands are represented online in...
Seth Godin says in his book All Marketers Are Liars that marketing in the new age must tell a story. Nothing has ever been more true. Already, many television ads create a sense of...
That’s why I find it difficult to understand search engine optimizers who party like it’s 1999 – using invisible text and hidden links in some pathetic, misguided attempt to trick the search engines into...
As stated above, SEO is more than a technical discipline; the visual design has its implications, too. Too often, visual design and SEO are perceived as a mutual sacrifice. Graphic designers often think websites...
Jim Hedger is on the rampage again, hitting Google’s click fraud problem square in the face – or at least clipping its jaw. In his latest column on SiteProNews, he has this to say:...
There’s an interesting interview with Matt Cutts about personalized searches. He’s got some interesting things to say but I wouldn’t agree with it all. The interview was conducted by Gord Hotchkiss of Search Engine Land....